Is a New Mover Outreach Program Right For Your Church?
New movers – those new families who have recently moved into a new home – represent an enormous opportunity for your church. These new movers, [Read More]
Business Ethics – Overrated Or Underrated?
Ethical behavior, quality character, honesty, moral integrity – how does one in business view these human attributes? I tend to view them as a given [Read More]
What Do You Do When Your Golf Membership Drive is Failing?
The answer is simple, provided that you have followed a logical path of targeted direct marketing to people within 30 miles of your club, who [Read More]
How To Build A Business Ethics Program
Recent corporate financial scandals have highlighted the importance of business ethics and legal compliance. Yet a recent National Association of Corporate Directors (NACD) survey of [Read More]
Unaccountable Marketing?
The other day, driving along I-95, I noticed a jewelry billboard. Young couple, nice ring, some hearts. It had a headline that said, “Love is [Read More]
What You Need To Know About Business Ethics
While the decisions in business are made by individuals or groups of people, they have been shown to be greatly influenced by the culture in [Read More]
The Benefits of an Email Marketing Campaign
How many times have you checked your emails today? Once, twice, or a number of times? You probably have more than one email address too, [Read More]
MLM, Using Business Metrics to Make More Money
Metrics is simply about knowing your numbers. The ultimate purpose of this equation is to know how to make money from your comp plan, set [Read More]