In a world where we are all trying to get the attention of the customer through Direct Mail, Email Marketing, PPC, SEO, and Social Media it is apparent that one hugely important element in the marketing mix in converting prospects into customers is through Telemarketing.
Telemarketing is still seen as one of the most cost effective tools, identifying your ideal target customers, cleansing that data to ensure you get the right individual, marketing to that said individual and then following up with telemarketing is a sure key way to convert more prospects into customers and win new business.
If this type of marketing medium is carried out successfully you will be hugely surprised by the results you can achieve. Telesales or telemarketing works on percentages. So for every 100 telephone calls that a telemarketer makes on your behalf the response rate should be around 5-6% return rate if the telemarketer understands their objective, your company and the role they all have to play.
Just as winning new business is the lifeblood to the success of any business, taking care of your existing accounts should also be a key priority. As we all know it is lot easier to sell to an existing customer than it is to sell to a new cold client.
Identifying within your key accounts the areas of products and services they are not buying from you is an exercise that should be undertaken by all businesses on a regular basis. It is guaranteed to pay dividends once this exercise has been carried out. Why? It gives you another reason to speak with that customer and keep in regular contact, again through the use of telemarketing.
When did you last speak to your customers, for example in an account base of over 1000 customers, how many of those are being regularly ignored just because you don’t have the internal resource to make this all important call. This is also where outsourcing telemarketing to ensure that you are doing a good job with your account base with courtesy calls is a must.
Remember following the trends of social media and applying all your efforts may seem like the right thing to do but being able to measure the effectiveness of this medium is often difficult, so why not use a tired and tested method that can be monitored and measured and ensure you get a return on your investment and recommend telemarketing for your next marketing medium and you will be amazed by the results.