TikTok announced a new API today that will let you post (and do other things) directly to the platform from approved third-party apps. An extension of Share to TikTok, the company says the new feature “increases the resources and tools our community can choose from to easily navigate every stage of the creation process both on and off the platform.” Early partners for the Direct Post API include Adobe, Twitch, Blackmagic Design (makers of Davinci Resolve) and others.
TikTok Direct Post integrations will let creators make drafts, set captions or audience settings, and schedule or post content directly from supported third-party apps. Only videos are supported at launch, but photo content is “coming soon.”
Third-party software supporting the feature at launch include Adobe Premiere Pro, Adobe Express, CapCut (owned by TikTok’s parent company ByteDance), DaVinci Resolve, SocialPilot and Twitch. TikTok says developer partners will be “vetted through an audit process” before they can use the API.
“Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints,” said Deepa Subramaniam, Adobe’s Creative Cloud marketing VP. “With the new Direct Post feature for TikTok available in Adobe Express and Premiere Pro, creators can continue to create standout content, but with increased speed and without adding more interruption to their creative workflows.”