Skin Care Brands Embrace Responsive Design Websites To Sell Products Online And Stay Competitive

One can make an argument why any company should have a responsive designed website. After all, it is the latest new standard in programming language (HTML5) and it is here to stay. One of the key benefits is that it is compatible with all major devices such as tables, smart phones, and computers. A responsive design website as the name suggests, responds to the device viewing the site, and automatically re-sizes to fit.

Why skin care brands must have responsive design websites

The argument for skin care brands to have a responsive design website in HTML5 is driven by consumers mainly. The average skin care customer conducts a vast amount of research online prior to choosing a new skin care product and finally buying it. Brands must be able to be visible to their customer base and target market on all devices. People read, search online, and spend time on smart phones and tablets throughout the day and night, much more than computers. Already, statistics show that we have surpassed the usage of computers with mobile devices. As of last year, more people are using tablets and smart phones to access the Internet than computers.

It is highly advantages for brands to have HTML5 websites even if most of sales come from retail distribution. If brands have e-commerce websites, having a new HTML5 site, becomes much more beneficial for selling products online. They are faster, easier to manage, quicker to scale, and work across all currently used devices.

Without a responsive design website, skin care brand’s websites are only visible to 30-40% of their market. Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for brands.

Increasing skin care product sales

Skin care consumers benefit of responsive design websites as well. Another benefit of responsive design is that the user has an improved site experience, as there is no need for redirection. Use of standardized Style Sheets (CSS) across devices and unified design approach creates a consistent look and feel for the website visitor. Consistent user experience has a positive impact on conversion rates, which drives sales of skin care product up. Responsive design removes some of other barriers as well that having multiple sites can present, i.e. in functionality, performance and consistent look and feel.

Save time and cost on design & development

Another benefit of responsive design, it takes less time than creating an additional stand-alone site for mobile devices such as smart phones and tablets, which has been the past approach. Save cost on development and design. Have a single solution across all devices saves time in development as well as cost. The development time can significantly decreases with a single design and development project and software application to manage all functionality of a website.

Easier and more cost-effective website management

Skin care brands will find it much easier and less time consuming to manage and maintain a single site. For starters, a responsive design website can be managed by only one content management system (CMS), which streamlines the administrative work for a skin care brand. Since none of the work has to be duplicated or other websites maintained, it is much more cost effective for a brand to operate a responsive design website.

With the increase in Tablet sales and smartphone device use exploding, responsive design is key to keeping up ahead of skin care competitors and establishing market share in the beauty industry; content consumption on mobile devices will only continue to grow in 2014.

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