Netflix mails its final DVDs to subscribers

Netflix is shipping its final DVD rentals, marking the end of an era that helped make the company the streaming behemoth it is today. “Netflix will mail its final DVD on September 29, 2023,” the company said in a post on X yesterday. “But the red envelope remains an enduring symbol of our love of entertainment.”

Netflix announced in April this year that it would shut down its DVD rental business on September 29, saying the shrinking demand for physical rentals is making it “increasingly difficult” to offer the quality of service it wants. The company shipped its first disc (Beetlejuice) in 1998, and has since shipped 5.2 billion movies in those red envelopes to more than 40 million customers.

To view this content, you’ll need to update your privacy settings. Please click here and view the “Content and social-media partners” setting to do so.

DVD rentals paved the way for Netflix to introduce streaming on-demand in 2007, and it quickly grew to become the company’s most popular offering by 2009. The rest is history, as Netflix gradually expanded to produce its own streaming content and now counts over 238 million subscribers. Meanwhile, DVD rentals (which shifted to DVD.com) have gradually become a minor part of Netflix. And while video purists still love DVDs and Blu-rays, sales worldwide dropped 19 percent from 2021 to 2022 alone. In one recent blow, Disney announced that it was halting DVD and Blu-ray production in Australia.

While it’s sadly the end of an era, there is one silver lining. This summer, Netflix announced that anyone who still has a rental will be able to keep their discs, and can even request up to 10 more movies so that the company can clear out its stock. “Please enjoy your final shipments for as long as you like,” the company posted on X.

Netflix mails its final DVDs to subscribers

Netflix

About Ajay Sharma 1347 Articles
My name is Ajay Sharma and i am a seasoned content writer with over a decade of experience in creating engaging and informative articles. Based in Jaipur, Rajasthan, My blog on onhike.com covers a wide range of topics, including Technology, Sports, Lifestyle, Finance, and Health. With a deep passion for writing and a keen interest in current trends and innovations, My aims to provide valuable insights and meaningful content to readers.

Be the first to comment

Leave a Reply

Your email address will not be published.


*