A mobile app prototyping refers to the demonstration that how will the product will function. Mobile app prototyping starts with paper interface that evolves into an interactive model resembling the final product. The purpose of prototype is to communicate a products design and navigation to maximize the efficiency of the product. Usually prototypes will have error. However, a prototype allows for these errors to be discovered in the early stages of a project.
Mobile App Prototyping in Design Thinking
In reality prototyping is the fourth stage of digital thinking process. This stage helps the products team to learn how the w users interact with the preliminary product to uncover new solutions or determine whether the existing solution is successful. The learnings from a prototype then allow the product team to reframe one or several of the problems identified from the previous design thinking stages. As a result, everyone on the project has a more accurate understanding of the challenges users face when they use the product in the context of their life.
CEO of IDEO, Tim Brown explains that” prototypes slow us down to speed us up. By taking the time to prototype our ideas, we avoid costly mistakes such as becoming too complex too early and sticking with a weak idea for too long”.
Benefits of Mobile App Prototyping
1. Identifying and Exploring New Improvements
During the prototyping phase of the design thinking process, user testing can help identify possible improvements to make before the product is complete. A prototype is the product foundation that is continually improved until the mobile app meets business goals and is marketable.
2. Cost Efficient
Working on project with mobile app prototyping is less expensive, if you want to work for long term on projects.
3. Client Involvement
stakeholders need to have co-ownership of the project’s design ideas and decisions. For example, developers might think a particular design decision is appealing, but the concept is technically difficult and time constraints prevent them from experimenting with alternate solutions. At the same time, other stakeholders might want to implement other components first which align more closely with the long-term strategy of the project. Or maybe the marketing department already did market research on an entirely different set of users. When the most relevant stakeholders are involved in the prototyping phase of a project, it creates a broader perspective and you can be sure you’re making the most efficient use of your time.
4. UX Validation
Making a mobile product which has deep user engagement is not a cup of tea. Running a prototype through a user test is one of the most effective ways to validate usability and UX.
According to Localytics, only 32 percent of users continue to use an app after three months. While 21 percent of users abandon an app after one use. It’s vital to have a goal that goes beyond the mere number of downloads. Retaining users by providing continual value is an essential goal of UX design and a prototype will test the product’s potential for app engagement, longevity and lifetime value. Again, saving on costs before proceeding wit.
Types of Mobile App Prototyping
Mobile App Prototyping is mainly segmented into two types- low-fidelity and high- fidelity prototypes.
The low- fidelity looks like a incomplete prototype. While the high- fidelity is similar to final products. Both have their own benefits. You can complete the low fidelity according to your requirements and can use the high- fidelity directly.