Medianet Architecture: Now and Beyond and Why Do We Need It for Video Conferencing?

According to Cisco’s forecasts, 90 percent of consumer IP traffic will be video in 2013. Cisco also predicts that mobile data traffic will also be overtaken by video, reaching 64 percent of total mobile IP traffic by 2013. With the increasing uptake of video and rich-media applications throughout organisations across the globe, networks face a host of challenges associated with the display of video over the network, including ensuring predictability, performance, quality, security, and mobility. Traditional IP networks are not well-equipped to handle the interactive and real-time requirements of video, making delivery and quality of media unpredictable and increasingly complex for network operators and managers.

Technologies such as medianet help address these challenges by accelerating deployment of applications, minimizing complexity and ongoing operating costs, and helping to scale the infrastructure for the best user quality of experience Medianet is an end-to-end architecture for a network comprising advanced, intelligent technologies and devices. Offered by Cisco, Medianet architecture integrates a smarter network with smarter endpoints to simplify the deployment and operation of various media and applications.

Building a Medianet experience Medianet architecture can detect and optimise different media and application types, such as telepresence, video conferencing, digital signage, enterprise TV, unified collaboration, video surveillance and desktop video to deliver the best experience. It automatically detects and configures media endpoints and responds to changes in device, connection, and service availability. With Medianet technology embedded within the network, the network becomes smarter about video traffic, applications and services. And, when embedded into endpoints, video endpoints become smarter to connect to and communicate with the network.

Cisco is delivering video enabled client software to endpoints, including WebEx and Cisco TelePresence. Eventually mobile endpoints, such as android and tablet devices will also be supported. The software is called Media Service Interface (MSI) and by placing network intelligence into the delivers auto-configuration assistance and provides a quality user experience.

Medianet Readiness Assessment (MRA) service

Enterprises can face several challenges as they prepare their networks for video adoption. Unlike voice, video is more bandwidth intensive, and it is more sensitive to delay, jitter and packet loss. As the benefits of video are realised, the adoption rate of video applications and convergence will accelerate in the coming years, putting more pressure on enterprises to get ready for video.

The Benefits of a Medianet

A medianet has built-in intelligence to address the unique challenges of video by giving customers:

• Enriched video quality and end-user quality of experience over the network

• Simplified installation and management of video endpoints

• Enhanced troubleshooting for voice, data, and video applications

• The ability to assess the effects of video, voice, and data on your network

Architecture to organise and harness the power of corporate video communications

devices and their video applications should be embraced, as the technology has the power to put people at the of collaboration. Cisco Medianet architecture seeks to deliver a simple consistent video communications experience throughout the enterprise.

Contact us today to find out if your network is ready for your future video strategy!

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