Max may offer live sports at no extra cost for several months

looks set to move into the sports streaming business in the coming weeks. may try to get users hooked by offering live sports at no extra cost for several months before charging extra for them.

When WBD (formerly HBO Max) in April, it indicated that it would reveal plans for live sports streaming at some point this year. The company airs NBA, MLB and NHL games across its linear networks and, according to , it has been working with the leagues to determine if it has the rights to stream the games as well.

The report suggests that Max may offer live sports to subscribers at no extra cost until February or March before WBD starts requiring users to pony up more cash for them. That’s because the March Madness college basketball tournament is one of the biggest sports events of the year and WBD may feel that could help it to get users to pay a premium for live sports on Max.

Live sports are big business for media companies and they’re one of the safest bets to make. Still, broadcast and cable viewership has been waning for years as consumers’ attention shifts elsewhere. Some organizations are trying to face that head on by streaming live sports as well.

Disney is reportedly planning on offering a . and (both of which are run by legacy media companies) place a major focus on live sports. YouTube, meanwhile, now holds the rights to . Offering access to baseball, basketball and hockey games could help WBD get people who may have already ditched cable TV to sign up for its service, even if they need to pay more than they would for a base Max plan to watch live games.

About Ajay Sharma 1347 Articles
My name is Ajay Sharma and i am a seasoned content writer with over a decade of experience in creating engaging and informative articles. Based in Jaipur, Rajasthan, My blog on onhike.com covers a wide range of topics, including Technology, Sports, Lifestyle, Finance, and Health. With a deep passion for writing and a keen interest in current trends and innovations, My aims to provide valuable insights and meaningful content to readers.

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