It is a fact that today just about everyone has a mobile phone capable of receiving and sending text messages. And we all know that nobody is ever very far away from their mobile phone. It seems they have now become attached permanently to our hands. This is the obvious reason why the growth in mobile marketing is surging.
However, many businesses still make considerable use of print advertising and for many it remains a significant component of their marketing budgets. The challenge is to take this traditional advertising medium and find ways to make it more impactful and take it to the proverbial next level.
One very easy way to do this is to utilize the latest mobile marketing solutions and add a text number or short code to your print ads thereby converting the print ad into an interactive ad. Here’s an example.
Most major movie studios utilize print advertising in various publications that cater to a particular movie’s target demographic. The interactive factor to the print ad is to include a text short code – the “call to action”. The short code enables anyone to simply text using their mobile phone and then promptly receive back a link to the studio’s website promoting that film to see a trailer promoting the movie plus of course, additional content. That content then can be viewed right on their mobile phone.
There are a number of major factors that are also very advantageous to the marketer. With the right technology, the movie studio now has the consumer’s mobile number as well as one of the categories of movies that they prefer to view. The movie studio is now building a powerful database of potential consumers based on their specific interests enabling the studio to promote similar film genres to these specific consumers in future.
As well, the studio does not have to develop specific applications for various smartphone operating systems and can interact with any consumer with a mobile phone and frankly, that’s just about everyone. The result is that a traditional form of advertising has now become an interactive medium with minimal cost to the studio.
This example should encourage many businesses to begin incorporating short codes in many other aspects of their marketing from Yellow Page ads to billboards, direct mail and even the traditional business card. Combine SMS text messaging with the latest mobile marketing software and you can inexpensively and effectively increase your marketing reach.