Do you have a new business and are looking for ways to get your brand established in the market place? Maybe you already have an established company and just looking for ways to promote your brand and expand your marketing efforts? One fun and creative way to get the word out is through the use of promotional products with your company’s logo on them.
Brand Recognition through Promotional Products
Harness the power of brand recognition. The best marketers know that brand recognition is the secret ingredient for a company’s long-term success. That success relies not on the latest fad, but on the careful cultivation of a brand your customers know and trust. The sky is the limit to the types of products you can promote with our company logo or brand. Examples include frisbees, t-shirts, pens, mugs, golf balls, calculators, umbrellas, thumb drives and more!
Online Company Store
You most likely already have a website for your company with details about your products, services, mission statement, etc. Many companies set up a separate online company store site just to sell and promote their logoed promotional products mostly to their employees but also to the public. This separate online company store will provide a solution to successfully managing your brand. You can then consolidate all of your marketing materials (brochures, leaflets, organizers, and so forth) to be a consistent representation of your brand.
Most business owners are too busy to worry about acquiring logo merchandise and all of the order processing involved. Go with a company that offers a turnkey solution and will take all of the headache out of this from product selection, processing your orders, fulfillment, tracking and reporting information.
Employee Recognition and Incentive Programs
Another benefit of getting an online company store to promote your brand is for employee recognition, employee incentives and employee rewards programs. Many companies reward their employees by giving them points or a budget to spend in the online company store. Employees feel appreciated when they get high quality logoed promotional products and getting those products out there in the public strengthens the overall company brand. So this marketing approach is a win-win for all!
Think outside the box when coming up with ways to both promote your brand and show employee recognition. You could set up a site and let employees spend a certain amount based on number of years of service. You could let them earn points based on reaching company goals which could be spent in the store or simply let them order promotional products as needed for company events, tradeshows, etc.
In summary, setting up an online company store with high quality logoed promotional products and a turnkey operation to deliver those products will help your company boost its overall brand recognition and ultimate success.