Easy Ways to Improve Website Visibility

Getting a good placement in Google search results may seem tough but you can make life a lot easier for yourself and your website by taking some simple to improve website visibility. Google-recommended steps to help the search engine giant know you’re there. In this post, we spell these all out for you.

Ways to Improve Website Visibility

Register Site with Google Console

The Search Console help pages are a great starting point for understanding how the tool can help you maximise visibility for your site in search results. Google Search Console is a free service from Google that allows you to submit your website for indexing. No matter whether you’re using Squarespace, Wix or Shopify, adding your website to Google Search Console is a key part of SEO and the fastest way to get your site included in Google’s search results.

Register Site with Google Business

you  a new business, registering it with Google Business should be one of your first priorities.

Creating a Google Business profile for your business can give it a very quick SEO win by helping it appear in relevant geographic search results — and this can actually within just a couple of weeks of setting up your profile.

you register your website with Google Business, Google will send a postcard containing a pin to your business address – you can use this to ‘verify’ your business.

Make Your Site Fast Visible

Google has been using site speed as a ranking signal since 2010. So it’s important to ensure that your site is loading as fast as possible.

This means that you should:

  • minimise the number of ‘HTTPS requests’ on your site — in other words, keep use of external scripts to a minimum, and use images only they add value to your content
  • ensure your image sizes are as small as they can be — use image compression tools like Tiny Png to help you compress them with minimal loss of picture quality, or use fast-loading image formats like WebP.
  • use fast hosting.

Use Google Page Speed Insights

You can use Google’s Page Speed Insights tool to get a comprehensive list of things you can do to improve the loading times of your content.

Use Right Keywords

It is really important to use right keywords which public is using. Correct keywords will show your content more on search results. That gradually improves the website visibility. The easy way to check whether your keyboard is correct or not is to check volume searches of them.

Create Backlinks for Website Visibility

Even if you’ve got fantastically well-constructed page titles, meta descriptions and URLs, they usually won’t radically improve your site’s ranking unless you’ve got ‘backlinks‘ pointing to it too.

Backlinks are links from other sites to your site, and in a very simple sense Google counts them as ‘votes’ for your content.