‘Days of Our Lives’ Moving to Peacock From NBC

‘Days of Our Lives’ Moving to Peacock From NBC

An era is ending at NBC.

Days of Our Lives, the longest-running entertainment series the network has ever aired, will leave the network in September. Its new home will be on NBCUniversal’s Peacock streaming platform, beginning Sept. 12.

will fill the daytime spot vacated by Days with News Now, an hour-long show anchored by Kate Snow, Gilchrist, Vicky Nguyen and Morgan Radford. Affiliates will also have the option to add local news to the hour.

“This programming shift benefits both Peacock and and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said NBCUniversal Television and Streaming chairman Mark Lazarus in a statement. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”

Library episodes of Days of Our Lives stream on Peacock, and the service has also housed two miniseries (subtitled Beyond Salem) in the past year.

The soap opera, produced by Corday Productions in association with Sony Pictures Television, is in the middle of a two-season order that will take it through the 2022-23 season. The coming season will be its 58th, making it the second longest-running daytime drama in American TV history behind ABC’s General Hospital. Days will pass Guiding Light, which also ran 57 seasons, in the fall.