Starting your own business is exciting; especially entering the field of life coaching. You have recognized your ability to inspire others and have committed to bringing your gift to those who need your help. The biggest obstacle was figuring out what that gift is, and now that you have realized and embraced it, it is your responsibility to share it.
But how do you go from realizing your gift to packaging it so that you can bring a product (or service) to market?
Here are our top 5 tips:
- Understand your client, who they are, where they socialize, and what their habits are. Understanding this, helps you know where to find them (either in person or online). Is your market local yoga enthusiasts? Then you know to spend your time getting to know yoga studio owners, and seeing if there’s a way to work together. Is your target market young moms who are struggling to balance being the best mom they can be, while also being the best partner they can be? Then your market is online, and you’ll find them on Facebook or Instagram, maybe even Pinterest – but you need to know when they’re online, so your messages have the most impact.
- Analyze this information. If your ideal client is a yoga enthusiast, don’t just take up yoga and chat before and after class. Instead, seek out strategic partnerships with yoga studios. How can you benefit each other? If you know your ideal client is all about the Facebook life, how do you get your posts in front of her? What about your ads? How frequently should you post, images or text? What time of day? When is she most likely to be relaxing for the day? Once you know this, you can target your ads better. This goes beyond marketing, to spending habits. You should charge what you’re worth but also offer different services at different price points.
- What tools do you need to grow? Do you have a merchant account, have you invested in Infusionsoft? Do you have a toll-free business line? An online calendar app with appointment setting options? What processes can you put in place now, so you can start as you’re meant to continue?
- How will you structure your practice? You may feel that you can make the most impact doing individual 1:1 work, but what will that look like? For one individual session, how much time is spent doing pre/post work, invoicing, confirming appointments or rescheduling? Be realistic about the amount of time you can deliver 1:1 coaching. Perhaps incorporating group sessions, or a self-directed online platform would be a better fit.
- Start building your list! Keep the pipeline full so as soon as you’re able to take on more clients, you have some at the ready. A Lead Magnet is a great place to start – its simply a freebie that you offer prospective clients, in exchange for their contact information. Not sure what Lead Magnets are all about? You can download your copy here.
And a bonus tip – create a success team to support you. This could be actual office support (in-house or virtual), but also friends and family members who are there to cheer you on when you have bad days but also are ready to celebrate every success (big or small!).
Congratulations on choosing this journey! We’re always here to listen (and cheer you on!)